Public Site: World Tourism Press Organization

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2 . What are the essential features of a good press release?

3 . What does WTPO provide in the way of added value?

4 . What guarantees are offered by WTPO?

5 . How do I know when my press release has been sent?

7 . Will freelance journalists that do not work on a permanent basis for a particular editorial team be able to read my pressreleases?

8 . Is it also possible to distribute photographs?

9 . When is the best time to send the press release?

10 . Will freelance journalists that do not work on a permanent basis for a particular editorial team be able to read my pressreleases?

1 . What is a press release?

A press release or press statement provides information to the press. It is a source of information, containing newsworthy items, a statement or an announcement that is aimed at journalists and the media. A press release is definitely not an advertisement, mailing or publicity message but a concise and clear statement.

2 . What are the essential features of a good press release?

The 5 W’s:’ Who?’, ‘What?’, ‘Where?’, ‘When?’, ‘Why?’ and possibly also ‘How?’. The most important thing is that a short title stating the essential message and the source (yourself, as communicator) is placed above the text. There then follows an introduction containing the 5 W’s. A press release is always written in a particular way: starting with the most important information at the top, with further detail being included in each successive paragraph. Finally, contact details should be included at the bottom of the press release. contact person, status and a telephone number of someone who will be available at the time the document is released.

3 . What does WTPO provide in the way of added value?

WTPO guarantees the distribution of press releases to the media. WTPO’s editorial team also receives press releases and is inundated with information and has to make an independent selection, based upon news criteria. WTPO therefore offers a mode of access that increases take-up by the media. WTPO also offers other distribution channels such as specialist and international media. Our distribution system also reaches other media professionals, freelances and your own individual contacts.

4 . What guarantees are offered by WTPO?

That your press release will be guaranteed same-day distribution to the media that you yourself have specified. List of specialized media. For international distribution, a timescale of 48 hours should be allowed, in order to take into account any time differences and for any translations to be produced. Any item for distribution is validated by WTPO. We do however reserve the right not to validate a press release. This may occur in the case of press releases that infringe Human Rights and that do not respect the rules of unbiased reporting. The editors of the various media involved themselves decided as to which items will be published, in accordance with their own editorial deadlines. A range of factors are of importance here, including the title, the newsworthiness of the topic, the length of the report, clarity of the content and the time of distribution. It is important that your press release is translated in order to take into account the preferred languages of the media that you wish to access. For this reason we recommend that you provide a press release in French and English as a minimum. We can also provide a professional translation service.

5 . How do I know when my press release has been sent?

You will receive an e-mail confirming the time of sending and the destinations to which it has been sent. In the notification confirming that distribution has taken place, you will also receive a direct hypertext link to your press release.

6 . Who will read my press release?

- Editors and journalists working in a media organisation that receives WTPO– including the international press, radio and television – will b able to consult your press release.

7 . Will freelance journalists that do not work on a permanent basis for a particular editorial team be able to read my pressreleases?

WTPO issues postal invitations to freelances, inviting them to register at www.wtpo.org in order to have press releases of their choice sent free-of-charge to their e-mail address. They fill in their own details, so that they remain up to date. The number of journalists registering at the website is changing on a daily basis.

8 . Is it also possible to distribute photographs?

Yes, text material may be accompanied by photos, logos, text documents, tables, graphics, PDF documents and even PowerPoint presentations. This material will then be made available along with the press release on the www.tabuteau.com and websites. When press releases are distributed via e-mail, hypertext links to these documents on the relevant websites will be included.

9 . When is the best time to send the press release?

The ideal period is between 0830 and 1700 hours. The translation service is available between 0800 and 1600 hours.

10 . Will freelance journalists that do not work on a permanent basis for a particular editorial team be able to read my pressreleases?